Tambrands
This article was originally published in The Rose Sheet
Executive Summary
Tampax Satin Touch tampons have a flushable and biodegradable cardboard applicator with a smooth surface that is "as comfortable and as each to insert as plastic applicator tampons," Tambrands says. Shipping nationwide in October, the product will be available in Regular, Super and Super Plus absorbencies in 20-count packages. The Satin Touch introduction will be backed by a TV and print advertising campaign, consumer promotions and extensive sampling, including distribution of trial size 4-count packages