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JEAN PATOU PATOU POUR HOMME PRIVE' MEN'S SCENT

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

JEAN PATOU PATOU POUR HOMME PRIVE' MEN'S SCENT is bowing nationwide Sept. 27 in Saks Fifth Avenue, I. Magnin, Neiman Marcus and Barney's. The fragrance is a companion to Patou's Joy, which was introduced in 1930. The company is planning to promote Prive with postcards inviting consumers into stores to sample the fragrance as well as "tokens of appreciation," g-w-p's of a facsimile of a cigar box containing two samples of the eau de toilette and one of the after shave.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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