P&G PROMOTING MAX FACTOR INTERNATIONAL WITH COUNTER TESTING
This article was originally published in The Rose Sheet
Executive Summary
P&G PROMOTING MAX FACTOR INTERNATIONAL WITH COUNTER TESTING program, which features a counter display unit that allows customers to try out the products as a cosmetician offers advice. "We're bridging the gap between department store and mass market cosmetics by offering innovative products and sophisticated sales techniques unlike any other mass line," the Hunt Valley, MD-based P&G division said.