GARDEN BOTANIKA ADDING HAIR CARE IN ITS 54 STORIES
This article was originally published in The Rose Sheet
Executive Summary
GARDEN BOTANIKA ADDING HAIR CARE IN ITS 54 STORIES Sept. 15. The products, consisting of Botanika Cleanse shampoos in seven formulas, five Botanika Condition items and three Botanika Style "finishers," will be displayed in a new hair care section of the store. Garden Botanika currently sells a few hair care products, but they are merchandised in other sections of the stores; for example, consumers can purchase a custom-scented shampoo and conditioning rinse at Garden Botanika's fragrance bar. The new products are already available by catalog.