CHESE-POND'S BACKING AHA LOTION FOR LEGS & FEET WITH $8 MIL. TV
This article was originally published in The Rose Sheet
Executive Summary
CHESE-POND'S BACKING AHA LOTION FOR LEGS & FEET WITH $8 MIL. TV spending for the new Vaseline Intensive Care lotion from its December launch through March. The television ads for Smooth Legs & Feet Lotion will continue the Vaseline brand's "Skin Science Updates" series featuring Joan Lunden. The lotion will be marketed in approximately 20,000 mass merchandise and supermarket doors.