INFORMATION SUPERHIGHWAY WILL...HAVE AN IMPACT ON THE FRAGRANCE INDUSTRY"
This article was originally published in The Rose Sheet
Executive Summary
INFORMATION SUPERHIGHWAY WILL...HAVE AN IMPACT ON THE FRAGRANCE INDUSTRY," Allen Banks, exec VP, media director, Saatchi & Saatchi Advertising, predicted. Addressing the Fragrance Foundation's "The Globalization of Fragrance Summit 2000 Revisited" meeting held in New York City Sept. 28, Banks said, "I ...firmly believe that this road is being built...and will have a significant impact on your business and certainly mine. The information superhighway will offer modified opportunities and have an impact on the fragrance industry."