Opi Products
This article was originally published in The Rose Sheet
Executive Summary
Opi Lip Liner, available in December at salons nationwide, "utilizes the same technology as Opi Lip Colour to provide not only a smear and fade resistant finish, but maximum coverage" as well, the firm states. One-page ads with the tagline "From your lips, to our ears" will appear in January trade publications such as Modern Salon, American Salon, Nails and Nail Pro. The liner is available in 33 shades, such as Cajun Shrimp, Taos Twist and Lillehammer Lingonberry, that coordinate with Opi Lip Colour and Nail Lacquer colors. The liners retail for $10 each. Opi also sells a wide range of hand and nail care products including Avoplex Natural Nail and Cuticle Treatment, Avoplex Hand Care Lotion, RapiDry Nail Polish Dryer, Swiss Blue Liquid Hand Soap and N-A-S '99' Nail Cleanser, all of which sold at retail in salons only