Quest International
This article was originally published in The Rose Sheet
Executive Summary
Lignes de Force is a computer technology that allows the fragrance supplier to "provide the industry with a visual method of analyzing fragrances and market trends," the Unilever division says. Fragrances are analyzed according to 14 olfactive groups: citrus, lavender, herbal, aldehyde, green, fruit, floral, spice, wood, leather, animal, musk, amber and vanillic. Bands of color that correspond to each olfactive family, arranged to represent the head, heart and base, indicate the intensity of each ingredient group in specific fragrances