Marketing in Brief: OPI Products
This article was originally published in The Rose Sheet
Executive Summary
OPI Products: OPI Nail Lacquer and Lip Colour Spring/Summer 1995 series "reflects the tones and textures of the diverse American landscape," the firm says. The "American Collection" contains nine nail lacquer colors including Louisiana Hot Sauce and Hawaiian Orchid and three lip shades -- Maryland Crabcake, West of the Rockies and Mississippi Mud. Shipping in February, the collection will be available in salons throughout the rest of 1995...