Aramis tommy "effervescent woody" fragrance is a new scent category.
This article was originally published in The Rose Sheet
Executive Summary
ARAMIS TOMMY "EFFERVESCENT WOODY" SCENT IS A NEW CATEGORY of fragrance that offers an "original approach to freshness," the Estee Lauder division said. The scent combines "tangy" citrus accords with "wet fruity" accents and the "invigorating purity" of rain as represented by "swept fresh air" and "cool" herbal notes, all of which result in "a freshness so alive it's almost bubbly," the firm noted. The effervescent "energy" is balanced by "smooth, sexy woodiness," the firm added. The fragrance is launching in May under a licensing arrangement formed between men's sportswear designer Tommy Hilfiger and Aramis last year ("The Rose Sheet" Jan. 3, 1994, p. 15).