Lancaster sun care adding higher SPF products in May.
This article was originally published in The Rose Sheet
Executive Summary
LANCASTER SUN CARE BOOSTING ITS PROTECTION LEVEL with higher SPF products that also moisturize skin. Lancaster Group USA, a division of Benckiser, is addressing consumers' increasing concerns over the damage ultraviolet radiation causes in skin with three new sun protection products and a self-tanner that are said to combine the "seriousness of high UV protection" with "treatment-oriented moisturizing elements." The extensions to the over 25 year-old line will debut worldwide in May. The line is sold in 400 doors in the U.S.