LVMH Perfume and Beauty Product revenues gain 25.6% in 1994.
This article was originally published in The Rose Sheet
Executive Summary
LVMH PERFUMES AND BEAUTY PRODUCTS 1994 SALES ADVANCE 25.6% to FFr 7.69 bil., or $1.44 bil. based on the Dec. 31 exchange rate of $1 = FFr 5.3370, Moet Hennessy Louis Vuitton announced in a Jan. 25 release of unaudited figures. In the second half, sales shot up 31.4% to FFr 4.6 bil. ($861.9 mil.). LVMH attributed the growth in part to "a series of successful new product launches." In 1994 the firm introduced Christian Dior's Tendre Poison and Dior Svelte Cellulite Control Complex; Givenchy's Fleur d'Interdit and Hydra Star skin care in the U.S.; and Kenzo's Kashaya in Europe.