Marketing in Brief: Christian Dior
This article was originally published in The Rose Sheet
Executive Summary
Christian Dior: Tendre Poison fragrance line adding Perfumed Body Lotion, Perfumed Body Creme and Perfumed Bath and Shower Gel. The products are packaged in cartons that "echo the fresh green moire-effect" of the Eau de Toilette bottle. Available now, the 6.8 oz. bath and body products are priced at $38.50, $55 and $30, respectively. Tendre Poison bowed in February 1994 ("The Rose Sheet" Nov. 29, 1993, p. 14)...