Marketing in Brief: Estee Lauder
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder: Clinique Daily Eye Saver gel containing red algae extract is said to stimulate collagen production to make lines less noticeable. The oil- and alcohol-free eye treatment gel also contains cucumber extract and aloe vera, which "soothe and help eliminate potential irritation." Print ads and sampling will accompany the May launch. The suggested retail price for Daily Eye Saver is $25...