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Lancaster Group USA promoting Joop! Nightflight with free long-distance service.

This article was originally published in The Rose Sheet

Executive Summary

LANCASTER JOOP! NIGHTFLIGHT MEN'S SCENT SOARING INTO THE U.S. in 1,500 doors in May, two-and-a-half years after its introduction in Europe. Nightflight is the third fragrance to be launched under the Wolfgang Joop name in the U.S. Lancaster Group USA introduced Joop! pour Femme, and Joop! Homme in 1992.

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