Marketing in Brief: Jane by Sassaby
This article was originally published in The Rose Sheet
Executive Summary
Jane by Sassaby: Four-product "Grin and Bare It" Collection debuts in April in 3,500 to 4,000 mass doors including Wal-Mart, Target and Drug Emporium. One For Alls eye, lip and cheek color comes in six matte shades including Pink-For-All and Mauve-For-All and is packaged in a "swivel-up" container. Soft Shakes Powder is available in six shades including Bisque-to-Creamy and Toasty-to-Mahogany; Barely Lips lipstick is offered in eight colors such as Pink-A-Boo and Straw-Barely; and Barely Nails nail polish comes in eight varieties including Buf Enuf and Hardly Honey. Each product is priced at $2.99...