Redmond Products Aussie Sprunch Spray claims substantiated, NAD finds.
This article was originally published in The Rose Sheet
Executive Summary
REDMOND PRODUCTS AUSSIE SPRUNCH SPRAY AD CLAIM SUBSTANTIATED, the National Advertising Division of the Council of Better Business Bureaus said Feb. 12. The claim in question, made in print ads, was: "In curl retention tests*, Sprunch Spray provided 87% curl retention, in 90% humidity, even after 6 hours!," with the asterisk referring to the statement "Laboratory test data on file." The case was initiated by letter Nov. 11 under NAD's routine monitoring program. The ads were created by Eden Prairie, MN-based Webber Advertising.