Marketing in Brief: Smith & Vandiver
This article was originally published in The Rose Sheet
Executive Summary
Smith & Vandiver: Firm expands its Back To Basics collection with Moisturizing Perfume Mist "for the fragrance fancier who dislikes the skin drying effects of traditional perfumes," the Watsonville, CA-based company says. Available in 16 scents including Petals, Wild Hibiscus, Seashore and Mango, a 30 ml glass atomizer is $12.50 suggested retail...