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Church & Dwight supports Arm & Hammer deodorant antiperspirant efficacy claims -- NAD.

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

ARM & HAMMER DEODORANT ANTIPERSPIRANT EFFICACY CLAIMS SUPPORTED by the product manufacturer Church & Dwight, the National Advertising Division of the Council of Better Business Bureaus (NAD) stated March 2. The case was brought to NAD's attention by Sure and Secret manufacturer Procter & Gamble and Carter-Wallace, the maker of Arrid and Lady's Choice.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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