Marketing in Brief: Den-Mat
This article was originally published in The Rose Sheet
Executive Summary
Den-Mat: Firm reformulates Rembrandt Natural Toothpaste by removing sodium lauryl sulfate (SLS) -- a "standard detergent agent in dentifrices" -- to make the product safer for individuals "who are prone to canker sores," the company says. A recent study suggests that SLS "may aggravate recurrent aphthous ulcers," the Los Angeles-based firm notes. Available March 15, the price and size of Rembrandt Natural toothpaste remain unchanged -- $6.99 for a 3 oz. tube...