Marketing in Brief: Estee Lauder
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder: Elizabeth Hurley succeeds Paulina Porizkova as Lauder's spokesperson, the company announces March 8. Hurley's ad debut will be in July for a new fragrance that bows in September in the U.S. and selected markets. The scent is slated for "broader" international distribution in February 1996, the firm says...