Marketing in Brief: The Body Shop
This article was originally published in The Rose Sheet
Executive Summary
The Body Shop: Refreshing Foot Spray works to "cool and refresh hot and tired feet" and also helps "inhibit potentially odor-producing conditions," the company states. The spray is formulated with tea tree oil to "freshen" feet, rosemary oil to "cool" heels, and the "skin freshener" arnica extract. Housed in a pump that can spray upside down, the 3.4 oz. Refreshing Foot Spray is available now at all The Body Shop doors and by mail order for $4.50...