Shiara Sunset Cafe fragrances on the horizon for May.
This article was originally published in The Rose Sheet
Executive Summary
SHIARA SUNSET CAFE FRAGRANCES TO DEBUT WITH $4 MIL. AD CAMPAIGN beginning in June and running through December, the Chicago-based company said. The campaign, which consists of national print and TV advertisements, will support the May launch of Shiara's first two Sunset Cafe scents -- Cherry Bombe and Terra X -- as well as the September introduction of Free Fall and Avalon. The women's scents are bowing in 15,000 mass doors such as Walgreens, Osco Drug, Thrifty/Pay Less and Drug Emporium.