Marketing in Brief: Fragrance International
This article was originally published in The Rose Sheet
Executive Summary
Fragrance International: Cosmetic and fragrance distributor plans to launch its own scent in the spring of 1996. The as-yet unnamed women's scent will be available in 5 SKUs. The Youngstown, OH-based company distributes fragrances such as Elizabeth Arden's True Love and Sunflowers, Boucheron's Jaipur, and Sanofi's Champagne by Yves Saint Laurent...