Beiersdorf ad support for Nivea Skin Therapy line is $10 mil. in 1995.
This article was originally published in The Rose Sheet
Executive Summary
BEIERSDORF NIVEA ADDING "LIGHT" FORMULATIONS, AHA LOTION in April, the company said. The Light Lotion and Light Cream additions, formulated with vitamin E and aloe vera, are intended for "dry, delicate skin." Both "non-greasy" products are fragrance-free; Beiersdorf noted that consumer demand for unscented products has generated a 31% increase in sales of fragrance-free hand and body product sales over the past three years. The alpha hydroxy product -- Skin Smoothing Complex -- contains about 2.5% lactic and citric acids and "diminishes fine lines and wrinkles," product labeling states.