Marketing in Brief: H2O Plus
This article was originally published in The Rose Sheet
Executive Summary
H2O Plus: Hydraspa Facial Moisturizer SPF 15 provides "a protective barrier shielding skin from the harmful effects of the environment," the company states. The oil-free, color-free and fragrance-free formula contains aloe vera, allantoin, botanical extracts and pro-vitamin B, as well as the "non-chemical natural sunscreen" titanium dioxide, H2O Plus says. Available now at 70 H2O Plus doors and department stores including Macy's, Marshall Field's and Dillard's, the 1.5 oz. moisturizer costs $25...