Marketing in Brief: Christian Dior
This article was originally published in The Rose Sheet
Executive Summary
Christian Dior: Firm is debuting two new women's scents, one of which will bow in the U.S. in June. The second fragrance will be available nationwide either in the spring or fall of 1996, the company says. Other women's scents marketed by Christian Dior include Poison, Tendre Poison and Dune...