Marketing in Brief: Coty
This article was originally published in The Rose Sheet
Executive Summary
Coty: Benckiser division backing Calgon Body Wash launch with $6 mil. ad/promo budget. Print ads, tagged "Experience Calgon clean. Feel the difference," break in July issues of magazines such as Cosmopolitan, Elle, Glamour, Self, Mademoiselle, New Woman and Seventeen. Promotions include FSIs and store rebates allowing customers to "try Calgon" for 49 [cents]. Debuting in May in Invigorating, Invigorating/Deodorizing, Moisture Rich and Clearly Gentle formulations, 7.75 oz. bottles of Calgon Body Wash are priced at under $3, the firm says...