Marketing in Brief: Elizabeth Arden
This article was originally published in The Rose Sheet
Executive Summary
Elizabeth Arden: Unilever division is seeking new spokesmodel, the company says. The firm terminated its contract with Vendela, who appeared in several Arden campaigns including ads for Sunflowers and Red Door scents, in August. Vendela is now featured in print ads for Revlon's Almay lipsticks and nail colors which began running this month ("The Rose Sheet" Dec. 12, p. 1)...