In Brief: LVMH
This article was originally published in The Rose Sheet
Executive Summary
LVMH: Income from operations for the perfumes and beauty product segment for 1994 grew 30.6% to FFr 1.11 bil., or $208 mil. based on the Dec. 31 exchange rate of $1 = FFr 5.3370, Moet Hennessy Louis Vuitton says March 23. Recent product launches including Christian Dior's Tendre Poison fragrance and Dior Svelte anti-cellulite cream helped offset the "considerably higher" advertising and promotional spending in 1994, the company states. LVMH also attributed the increase to the integration of Guerlain and Kenzo. Sales for the perfume and beauty segment rose 25.4% to $1.44 bil. (FFr 7.69 bil.) in the year ("The Rose Sheet" Feb. 6, p. 5)...