Marketing in Brief: Revlon
This article was originally published in The Rose Sheet
Executive Summary
Revlon: Spending $12 mil. on print and TV ads for its hair color brands in 1995, according to the firm. Fifteen- and 30-second spots on MTV featuring Revlon's Rev Up Conditioning Color Enhancer will break in September, Revlon says. Print ads for the hair color line will appear in Glamour, Mademoiselle, Seventeen and People. Targeted to 14-26 year-olds, Rev Up washes out in six to eight shampoos. Priced at $4.99 for one application, the color enhancer is available now in 12 colors ("The Rose Sheet" Dec. 5, p. 4). Revlon's Colorsilk permanent hair color and Shadings Harmonizing Hair Colorant will be advertised in "leading" women's magazines such as Allure and Vogue, the company said. Revlon is expanding the Colorsilk line with Bright Auburn, Dark Soft Brown and Natural Blonde colors and Shadings with Spicewood, Red Hot Red and Sandstone versions...