Geoffrey Beene $1.5 mil. Grey Flannel, Bowling Green print ad campaign breaking in Sept..
This article was originally published in The Rose Sheet
Executive Summary
GEOFFREY BEENE BOWLING GREEN, GREY FLANNEL AD CAMPAIGNS are launching in September in an effort to attract a new audience of men's fragrance consumers, according to Miami-based French Fragrances. The $1.5 mil. print ad campaign is the first in eight years to support the fragrances. The company currently plans to run ads from September through December 1995 and again in May and June 1996. French Fragrances is marketing the two scents for Bedford Capital Financial, which acquired the worldwide rights for the Geoffrey Beene fragrances from Sanofi S.A. in March ("The Rose Sheet" Feb. 20, In Brief).