Marketing in Brief: Khepra Beauty Group
This article was originally published in The Rose Sheet
Executive Summary
Khepra Beauty Group: Dolce & Gabbana Pour Homme rolling out to Saks Fifth Avenue doors now, the U.S. distributor says. The scent, which launched at Neiman Marcus in May, will be available in about 200 doors including Nordstrom by December. Print ads for the fragrance will appear in magazines including Interview beginning in May and will run through the end of the year. Promotions include in-store vehicles such as scented pieces and deluxe miniatures. The scent opens with notes of bergamot, orange, lemon, mandarin and neroli, leading to a heart comprised of natural lavender, tarragon, pepper, sage and cardamom. The drydown consists of sandalwood, tobacco, tonka bean, coumarin, cedar, iris and musk. The line includes a 2.5 oz. eau de toilette pour priced at $40, 2.5 oz. and 4.2 oz. edt sprays ($45 and $62, respectively) and a 4.2 oz. aftershave pour ($42.50)...