Marketing in Brief: L'Oreal S.A.
This article was originally published in The Rose Sheet
Executive Summary
L'Oreal S.A.: Paris-based company is planning to manufacture and market Plenitude skincare products through its Israeli subsidiary Interbeauty, the firm says. L'Oreal recently launched Elseve, its first shampoo manufactured in Israel, and plans "to export from Israel to other countries in the region," L'Oreal says...