Marketing in Brief: Victoria Vogue
This article was originally published in The Rose Sheet
Executive Summary
Victoria Vogue: Flesh-toned Sportzbloc SPF 20 sun block provides "the classic advantage of a zinc oxide `nosecoat' without the obvious appearance of the old fashioned treatment," the Bethlehem, PA-based firm states. The product is paba-free, hypo-allergenic and odorless and contains vitamin E and moisturizers "to help heal as it protects," Victoria Vogue adds. Available in June in Light, Medium and Dark tones, a .5 oz tube of SportzBloc costs $4.29...