Jean Philippe taking novel approach with Romantic Illusions, Powerful Impressions scents.
This article was originally published in The Rose Sheet
Executive Summary
JEAN PHILIPPE TAKING NOVEL APPROACH WITH ROMANTIC ILLUSIONS fragrances for women and Powerful Impressions scents for men. Positioned to capture a "romantic audience," the fragrances, which are knock-offs of prestige scents including Chanel N§ 5, Yves Saint Laurent's Opium and Cosmair's Drakkar Noir, are packaged in cartons that reflect the graphics and covers of the romantic novel genre, Jean Philippe Chairman and CEO Jean Madar told attendees of the 41st Annual Symposium of the American Society of Perfumers on May 11 in New York City.