Marketing in Brief: La Crista
This article was originally published in The Rose Sheet
Executive Summary
La Crista: Broadening distribution for its five-SKU La Crista skin care line to include Maryland and Virginia Wal-Mart stores, the company says. The Davidsonville, MD-based company plans to expand the line into West Virginia and Pennsylvania Wal-Marts next, with a nationwide Wal-Mart roll-out to follow. The La Crista brand, which includes Dewberry Lotion, Oatmeal Scrub, Almond Oil Moisturizer, Tropical Body Soap and Hydrating Toner, currently is available in several chains in the mid-Atlantic region including Giant Discount Drug stores and The Cosmetic Center. La Crista will augment the skin care line with an SPF 15 sunscreen, an AHA treatment and a vitamin moisturizer by year's end, according to the firm. Sales for the brand were roughly $1.5 mil. in 1994, the company reports...