Schering-Plough underwriting SunCast UV index; TV forecasts will cover 527 locations.
This article was originally published in The Rose Sheet
Executive Summary
SCHERING-PLOUGH SUNCAST UV INDEX AVAILABLE TO OVER 350 LOCAL TV STATIONS, in addition to the Weather Channel, Cable News Network and USA Today, through an agreement with Orbital Sciences. SunCast UV Forecast Service, launched the week of May 21, is "intended to extend the impact and reach of the UV Index reports now made available free to 58 cities by the National Weather Service," Schering-Plough said. SunCast will provide information to 527 locations. Schering-Plough will underwrite the SunCast forecast, although the company's name and products will not be featured as part of the service.