Marketing in Brief: Connie Stevens
This article was originally published in The Rose Sheet
Executive Summary
Connie Stevens: Debuting Kali, the first fragrance under the Forever Spring skin, body and bath care line on the Home Shopping Network June 3-5. Kali's "brilliant" top note comprises muguet, green hyacinth, peony and lily and gives way to a heart featuring "a cool, fresh air accord mingled with hints of herbs," the firm says. The IFF-supplied scent includes a dry down of oriental and amber notes. The fragrance is available in four SKUs -- 1.7 oz. and 3.4 oz. eau de parfums, .4 oz. perfume and 1.75 oz. perfume -- and range in price from $39.95 for the 1.7 oz. edp to $500 for the limited edition 1.75 oz. perfume...