Marketing in Brief: La Prairie
This article was originally published in The Rose Sheet
Executive Summary
La Prairie: Adds third formula, Foundation Flawless, to the Cellular Treatment foundation line. The "lightweight" SPF 8 formula uses "built-in concealers [that] cloak skin in a veil of perfection" while "its multi fruit acid complex works to improve skin's appearance." Available now in eight shades, a 1 oz. bottle retails for $75. Other recent additions to La Prairie's Cellular Treatment line include moisturizing and sheer lip color formulas. The moisturizing formula comes in 10 "dewy-moist shades" while the sheer version is available in five "glistening shades." Both are priced at $25...