Marketing in Brief: Parfums International
This article was originally published in The Rose Sheet
Executive Summary
Parfums International: New ad campaign for Karl Lagerfeld's Sun Moon Stars, breaking this fall, will feature Nadja Auermann as the spokesmodel. The previous campaign, which included print ads and TV spots on "Entertainment Tonight," debuted in September and featured actress Daryl Hannah. Auermann replaces Hannah, whose contract will not be renewed, the firm says...