Marketing in Brief: Pavion
This article was originally published in The Rose Sheet
Executive Summary
Pavion: Updates Wet `n' Wild six-SKU blush line with Mellow Wine and Nature's Blush, which add the "sheerest tint of color to sun kissed skin," the company says. In addition, the firm has changed the shades of three of its six eyeshadow quartets to earthtoned shades -- Safari, Driftwood and Suede. Available in June, the eyeshadows and blushes are priced at $2.49 each...