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BioCosmetic Black Opal color cosmetics formulated to "treat skin beautifully".

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

BIOCOSMETIC BLACK OPAL COLOR COSMETICS "TREATING SKIN BEAUTIFULLY" with October launch of a 93-SKU line of color products for dark skin. BioCosmetic Research Labs is emphasizing the treatment benefits of the Black Opal color line -- which includes products with SPF protection and antioxidants -- with ads incorporating the tagline "Treating Skin Beautifully." Print ads will break in November in African-American magazines such as Essence and Black Elegance. The firm will run radio spots in target markets and is considering TV advertising. Previously, BioCosmetic has advertised Black Opal products on Black Entertainment Television.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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