In Brief: ImmuDyne
This article was originally published in The Rose Sheet
Executive Summary
ImmuDyne: Sells H+ Skin Therapy System to newly formed Ashley of Beverly Hills for $300,000 plus royalties on sales of the products. The five-SKU line uses Houston, TX-based ImmuDyne's patented Nayad compound, which, according to the company, "enhance[s] the skin's natural rejuvenation mechanisms for improving skin health and appearance." Ashley of Beverly Hills will promote H+ through a 30-minute infomercial featuring Cathy Lee Crosby, as well as through TV and print ads. The company expects the infomercial to begin airing in a "couple of months." The cleanser, toner, serum, beauty cream and eye gel, priced between $24 and $85, are sold by mail order and through the firm's toll-free number...