Marketing in Brief: Physician's Formula
This article was originally published in The Rose Sheet
Executive Summary
Physician's Formula: Introduces waterproof, smudgeproof AquaWear Conditioning Mascara. Available in three shades -- midnight black, black/brown, and rich brown -- AquaWear "thickens and lengthens without drying lashes out." It is safe for sensitive eyes and contact lens wearers, the firm says. Hypoallergenic and fragrance free, the "ophthalmologist approved" AquaWear is available now for $4.95...