Bulgari expands distribution of Eau Parfumee upscale unisex fragrance.
This article was originally published in The Rose Sheet
Executive Summary
BULGARI EAU PARFUMEE UPSCALE UNISEX FRAGRANCE will be available in U.S. department stores with an extended product line in the fall. Bulgari is expanding distribution of the green tea fragrance to take advantage of the interest in unisex scents. Eau Parfumee will roll out to Bloomingdale's in October. The scent launched this summer in Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman. "Anticipating an increasingly popular trend," Bulgari introduced Eau Parfumee in the U.S. in 1993 with one size exclusively at Bulgari boutiques. Unlike recent "shared" fragrances such as Calvin Klein's cK one, the Bulgari scent is targeting the high-end of the department store market.