Marketing in Brief: Aramis
This article was originally published in The Rose Sheet
Executive Summary
Aramis: Estee Lauder division may launch a Tommy Hilfiger women's scent to coincide with the introduction of the designer's women's apparel line in 1997. Coming up before year-end are tommy line extensions -- single-note scents taken from the original unisex fragrance ("The Rose Sheet" June 19, Marketing In Brief)...