Marketing in Brief: La Prairie
This article was originally published in The Rose Sheet
Executive Summary
La Prairie: Firm launching two Age Management line extensions -- Night Cream and Eye Repair in October. Both products moisturize, protect and boost the skin's natural repair process, La Prairie says. The products contain a multi-fruit acid complex; vitamins A, E, C and H; and marine algae extract. Night Cream, housed in a frosted glass jar with cobalt blue accents, carries a suggested retail price of $125, whereas Eye Repair is $100 for a .5 oz. frosted piston airless pump bottle...