Marketing in Brief: Lancome
This article was originally published in The Rose Sheet
Executive Summary
Lancome: Fall Couleurs Sensationnelles color collection includes three new Maquiriche CremePowder EyeColour Trio Shadow and Liner colors -- Les Bruns, Les Mauves and Les Bleus. The collection also has two new shades -- Grappe and Fumee -- of Artliner Precision Point Eyeliner and four new additions to Stylo Sport Casual Colour Lipstick SPF 15 including Cassis and Caprice. The expanded shade offerings for Sorbet de Lancome Fondant a levres Lip Gloss are Glace, Violine and Sepia and Rouge Absolu Hydrating Long Lasting LipColour is available in Rouge Original and Rouge Ombre. Available in August, prices range from $13.50 for the lip gloss to $23.50 for the eyeliner...