P&G dedicates new health care products research center; highlights new toothpaste.
This article was originally published in The Rose Sheet
Executive Summary
PROCTER & GAMBLE TO ANNOUNCE INTRODUCTION OF CREST GUM CARE toothpaste on July 25. In a speech at the dedication of P&G's new health care research center on July 19, Thomas Moore, president of the company's health care products business, noted that the company will "be introducing the first toothpaste in the U.S. that is clinically proven to reduce gingivitis associated with plaque."